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We Believe that Change Requires Action
​Crafted for Action was founded by Jen Price in 2020 after closing her beer business. At the same time, the beer industry was forced to take an introspective look and seriously consider ways to address issues of systemic racism, sexism, and gender inequalities. Jen leveraged this momentum and launched Crafted for Action and its signature event - an annual craft beverage conference.
The Crafted for Action conference is a hybrid, action oriented conference where robust discussions can occur and ideas can be developed into real solutions for lasting change in the craft beverage community.
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Our Guiding Principles: Craft, Community, and Culture
Our guiding principles reinforce our commitment to education, empowerment, and celebration within the broader craft beverage industry.
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Craft: Honoring the Artistry and Expertise of Craft Beverage Creation.
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Celebrate the skill and dedication behind craft beverages, from novice creators to master artisans.
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Provide spaces to learn, share, and elevate knowledge, focusing on innovation, creativity, and technical excellence across beer, wine, cider, spirits, and non-alcoholic beverages.
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Highlight unique processes, ingredients, and trends that push the boundaries of the craft beverage industry.
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Support and showcase underrepresented talent, giving visibility to their artistry and expertise.
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Community: Connecting People, Ideas, and Opportunities for Collective Growth.
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Foster an inclusive and welcoming environment that encourages collaboration and unity across diverse backgrounds.
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Create opportunities for networking, mentorship, and dialogue between craft beverage professionals, enthusiasts, and small businesses.
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Promote equity by amplifying voices within the industry, with a focus on access, representation, and opportunity.
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Inspire lasting connections that strengthen the craft beverage ecosystem locally and nationally.
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Culture: Celebrating Identity, Heritage, and Storytelling through Craft Beverages.
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Showcase the intersection of beverages and culture, honoring traditions, regional influences, and histories.
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Integrate art, music, food, and storytelling into programming to highlight the richness of cultural expression.
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Uplift diverse narratives that reflect the importance of representation across craft beverage spaces.
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Reinforce craft beverages as a medium for cultural connection and positive social change, building bridges across communities.
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Meet The Team
Jen's passion for beer was ignited through memorable experiences shared with her dad, leading to an enduring appreciation for the craft. As a Cicerone Certified Beer Server, she authored The Chick’s Guide to Beer: 7 Simple Rules for the Beer Novice, aiming to simplify the world of beer for newcomers. Her mission is to foster genuine connections in welcoming environments for all who share a love for beer. Through her work, Jen continues to champion inclusivity and collaboration within the industry.
With a background in advertising and getting things done, Shanelle leads coordination efforts with vendors, volunteers, and sponsors. She's a truly invaluable member of the team and has been around since the inception of CraftBeerCon.
Swirv, as he is affectionately known, is adept at advocating, calling people to the carpet, and elevating issues most expeditiously. He's also in charge of logistics, venue coordination and operations to keep the trains running on time.
